Define your website goals
Before planning pages, define what your website needs to do. Is it meant to generate inquiries? Showcase services? Build credibility? Your goals determine your page structure.
Write down the top 3 actions you want visitors to take. Everything else in your website plan should support those actions.
List the pages you need
Most business websites need at least a homepage, services page, about page, contact page, and a few supporting pages. List every page your website needs before you start building.
A page checklist helps you avoid missing important pages that visitors expect to find.
- Homepage
- Services or products
- About
- Contact
- FAQ or testimonials
- Individual service pages if applicable
Plan content for each page
Each page needs specific content: headlines, body copy, images, calls to action, and trust signals. Plan what each page needs before you start writing or building.
Having content ready before the build prevents delays and design compromises.
Structure your navigation
Navigation should be simple and clear. Visitors should find any page within 2 clicks. Group related pages and use descriptive labels.
Avoid deep navigation hierarchies. Most business websites work well with a flat structure.
Create a launch checklist
Before going live, check every page, test every form, confirm mobile responsiveness, set up analytics, and verify SEO basics. A launch checklist prevents embarrassing post-launch fixes.