What should be on a service page?
A service page should include a direct answer, scope, process, proof, FAQs, related links, and a CTA.
Service Page Planner
Plan Service Pages Customers Can Understand
A service page planner helps you write pages around customer questions instead of generic keyword blocks.
Answer the service intent first
Open with what the service is, who it is for, what is included, where it is available, and how to take the next step.
Add proof and process
Include project examples, reviews, credentials, service steps, materials, timing, FAQs, and related service links where they help the reader.
Avoid thin pages
Do not create pages that only swap a keyword or city name. Every service page should be useful on its own.
FAQ
How many internal links should a service page have?
Use a few natural links to related services, resources, pricing, and contact rather than forcing links everywhere.